A passion for fashion

At George, our passion for fashion has spread around the world. We're a truly global brand, with over 3,000 stores across the UK, Canada, Brazil, Mexico, Argentina, Japan and the US. Not so long ago, keeping up with fashions and styles came with a price. A price that relatively few people could afford. In 1990 we changed all that when we launched George as the first Supermarket clothing brand.

Many others have followed, but when it comes to value fashion, George still leads the way. And it's not hard to see why. You only have to look at the talent, dedication, energy and unity of the people in this amazing business to understand why we stay out in front. Maybe you'll soon be one of us. In which case, fasten your seatbelt.

Inspiration and perspiration

At George, we work our socks off to bring stylish fashions and essential wear to our customers at amazing value. We want people to look good while also feeling good about the money they've saved.

In every area of our business - from the studio to the store - this takes imagination and innovation mixed with a lot of sheer hard work and commitment. Delivering award-winning designs at customer-winning prices - while never cutting corners on quality - calls for a unique combination of creative and commercial talents, all sharing the same goals with the same desire and drive.

That's the genius of George.

Yes to innovation. No to exploitation

We love spotting a niche in the market and being the first to fill it - and our customers love us for it too! Over the years we've launched loads of innovations, from 'in-between' jean sizes to the 'moob tube' body-sculpt vest that flew off the shelves.

Then there was the wedding collection that helped lovers tie the knot without breaking the bank. Collaborations with leading designers like Charlie Allen, Barbara Hulanicki and Max Azria (whose collection was fronted by Miley Cyrus) keep broadening George's appeal and raising the brands' profile. Innovation is a way of life at George, and so is our commitment to doing the right thing.

George offers a 'career with a conscience', because we make sure our clothes are produced without exploitation.

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At George, our passion for fashion has spread around the world. We're a truly global brand, with over 3,000 stores across the UK, Canada, Brazil, Mexico, Argentina, Japan and the US. Not so long ago, keeping up with fashions and styles came with a price. A price that relatively few people could afford. In 1990 we changed all that when we launched George as the first Supermarket clothing brand.

Many others have followed, but when it comes to value fashion, George still leads the way. And it's not hard to see why. You only have to look at the talent, dedication, energy and unity of the people in this amazing business to understand why we stay out in front. Maybe you'll soon be one of us. In which case, fasten your seatbelt.

Inspiration and perspiration

At George, we work our socks off to bring stylish fashions and essential wear to our customers at amazing value. We want people to look good while also feeling good about the money they've saved.

In every area of our business - from the studio to the store - this takes imagination and innovation mixed with a lot of sheer hard work and commitment. Delivering award-winning designs at customer-winning prices - while never cutting corners on quality - calls for a unique combination of creative and commercial talents, all sharing the same goals with the same desire and drive.

That's the genius of George.

Yes to innovation. No to exploitation

We love spotting a niche in the market and being the first to fill it - and our customers love us for it too! Over the years we've launched loads of innovations, from 'in-between' jean sizes to the 'moob tube' body-sculpt vest that flew off the shelves.

Then there was the wedding collection that helped lovers tie the knot without breaking the bank. Collaborations with leading designers like Charlie Allen, Barbara Hulanicki and Max Azria (whose collection was fronted by Miley Cyrus) keep broadening George's appeal and raising the brands' profile. Innovation is a way of life at George, and so is our commitment to doing the right thing.

George offers a 'career with a conscience', because we make sure our clothes are produced without exploitation.