Doing the right thing, in the right way

"Saving you money every day"

This is more than just a strapline. It's our sole purpose. We see it as our mission to make life better for ordinary people by offering them products at extraordinary prices. Not by 'piling 'em high', but by keeping costs low. By sourcing for less, buying for less and selling for less. By cutting out waste and being lean and super-efficient. And while we're looking to drive costs down, we're always pushing to drive service standards up. Making life more affordable, with a smile on our face. Doing the right thing, in the right way. The Asda way.

None of this would be possible without inspirational, innovative and inclusive leadership among our almost 200,000 colleagues.

If you share our beliefs you can shape our future

In a world cluttered with missions and visions, the things we believe in every single day are pure and simple:

  • Service to our customers.
  • Respect for the individual.
  • Strive for excellence.

Some might say it sounds obvious. The difference at Asda is that we don't just say these things. We mean them. We do them. We live them. We breathe them. Day in, day out. From the boardroom up to the shopfloor, these beliefs are etched into the hearts and minds of every single Asda colleague. As a leader, you set the tone, the standard and the example.

Rooted in reality. Rewarded for results

How does this work in practice? By keeping it real and staying true to our principles - chief among these being the drive to achieve 'Every Day Low Cost'. Leaders play their part not just by setting targets but also by setting the standard through their behaviour. 'Executive frills' play no part in the Asda leadership lifestyle. Our leaders are focused on delivering 'first class' and don't mind travelling economy. In fact they wouldn't have it any other way because it's helping to keep costs down, which brings the results. But rest assured great results bring great rewards.

Are you our kind of leader?

Our approach to leadership is very straightforward. It's focused on the simple aim of getting things done, with and through others, willingly and well. So first and foremost, you need to be a gifted 'people leader' with the talent to inspire, coach and mentor as well as manage your team. It's about leading by example and passing on your passion for delivering great results. It's about thinking and planning ahead while staying alert to opportunities in the here and now. An Asda leader is someone who can engage, enthuse and energise others to do great things. Are you someone in that mould?

Seeing is believing

A couple of short films will help you to understand the emotion, the commitment and the beliefs that drive this amazing business.

> Andy Clarke defining Asda's beliefs. Click here
> What's it like to work as George? Click here

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"Saving you money every day"

This is more than just a strapline. It's our sole purpose. We see it as our mission to make life better for ordinary people by offering them products at extraordinary prices. Not by 'piling 'em high', but by keeping costs low. By sourcing for less, buying for less and selling for less. By cutting out waste and being lean and super-efficient. And while we're looking to drive costs down, we're always pushing to drive service standards up. Making life more affordable, with a smile on our face. Doing the right thing, in the right way. The Asda way.

None of this would be possible without inspirational, innovative and inclusive leadership among our almost 200,000 colleagues.

If you share our beliefs you can shape our future

In a world cluttered with missions and visions, the things we believe in every single day are pure and simple:

  • Service to our customers.
  • Respect for the individual.
  • Strive for excellence.

Some might say it sounds obvious. The difference at Asda is that we don't just say these things. We mean them. We do them. We live them. We breathe them. Day in, day out. From the boardroom up to the shopfloor, these beliefs are etched into the hearts and minds of every single Asda colleague. As a leader, you set the tone, the standard and the example.

Rooted in reality. Rewarded for results

How does this work in practice? By keeping it real and staying true to our principles - chief among these being the drive to achieve 'Every Day Low Cost'. Leaders play their part not just by setting targets but also by setting the standard through their behaviour. 'Executive frills' play no part in the Asda leadership lifestyle. Our leaders are focused on delivering 'first class' and don't mind travelling economy. In fact they wouldn't have it any other way because it's helping to keep costs down, which brings the results. But rest assured great results bring great rewards.

Are you our kind of leader?

Our approach to leadership is very straightforward. It's focused on the simple aim of getting things done, with and through others, willingly and well. So first and foremost, you need to be a gifted 'people leader' with the talent to inspire, coach and mentor as well as manage your team. It's about leading by example and passing on your passion for delivering great results. It's about thinking and planning ahead while staying alert to opportunities in the here and now. An Asda leader is someone who can engage, enthuse and energise others to do great things. Are you someone in that mould?

Seeing is believing

A couple of short films will help you to understand the emotion, the commitment and the beliefs that drive this amazing business.

> Andy Clarke defining Asda's beliefs. Click here
> What's it like to work as George? Click here

Fiona Briault, Retail Director discusses the five key areas of Retail at George