Needless to say, in a fast-moving, image-conscious and trend-driven business like fashion, marketing is a key weapon. But consumers don't get fooled by spin. The core qualities that make the George brand so successful - Quality, Style and Value - underpin every marketing message, confidently and consistently.

The Marketing team performs many different roles, from creative advertising campaigns spreading the brand message to targeted PR initiatives launching a new range.

Marketing is the eyes and ears of the business as well as the voice, and you could be involved in any number of exciting projects - from insight and analysis to launches and promotions, from external media campaigns to in-store point-of-sale strategies.

It isn't about telling customers what we think they want, but listening to their opinions, staying tuned in to their needs and giving them back more than they expected. Marketing is about gaining customer insights and monitoring competitors' moves. It's about pricing the product, protecting the brand and promoting the latest jaw-dropping range that will fly off the shelves.