where we are going

where we are going

the early days

George was launched in 1990 when George Davies spotted a niche opportunity that no one else could see; for quality, value clothing ranges in supermarkets. George joined forces with ASDA and the rest, as they say, is history.

what does the future hold?

Anthony Thompson

Anthony Thompson
Managing Director
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The George brand has a fantastic heritage, built on great quality, style and value as well as customer loyalty and exceptional people who work for our business.

We've great opportunities on which to build on our foundations to deliver a great future. Our key focuses will be to continue to deliver a great service for our customers and great products to our stores.

who are we looking for?

It's a great working environment for people who have ideas, want their ideas to be heard, and want to get involved in delivering great success.

Fiona Lambert

Fiona Lambert
Brand Director
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what's our mission?

Our aim is to be the number one for volume market share in the UK by 2011. We'll achieve this by:

  • Constantly striving for excellence within all aspects of the business.
  • Ensuring that fantastic products are delivered to our customers in a great shopping environment.
  • Our colleagues delivering legendary service in stores.

There are also areas of the business in which we're investing; such as our global market and online shopping, both of which show fantastic potential.

how will you be involved?

In order to succeed, it's important that all colleagues work together towards a common goal. Company and department team meetings, or huddles as we call them, are held on a regular basis to ensure that everyone is kept informed with how George and ASDA are performing, what the challenges are ahead, and what the business will be doing to meet those challenges; so all colleagues have full involvement in where the business is heading.